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Welcome to your resource for fresh, new consumer and agent reports designed to ensure that you ALWAYS have the right collateral marketing piece to help you successfully grow your business.

You'll find new additions to this page each month, so we invite you to bookmark us today and visit often to download your new reports!

Below you'll find powerful free reports, tips and strategies for each as well as corresponding direct response postcards. Print a stack of these reports to give to clients, use as a ‘leave-behind' piece for listing appointments, as an incentive for buyers to come into the office or as a collateral piece you can email in return for home buyer and seller's valuable email addresses!

Got an idea for a FREE REPORT you'd like to see? Contact us today at pmc@prospectsplus.com!


Cash Buyer Checklist

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With mortgages difficult to push through and cash investors now coming out in force, many agents are turning to these preferred buyers to make closings quick and referrals plentiful. These powerful direct response postcards coupled with our new FREE Report: Cash Buyer Checklist make reaching out to them fast and easy!

Target Audience: Cash Buyers
(Demographic TIP: Over 40 with a $150,000+ income)

Mailing Frequency: Every 3-4 weeks

Cash Buyer Series:


How to Save for a Down Payment

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The first time home buyer market is still booming – help steer those new customers your way with this powerful and informative new FREE REPORT! Export as a PDF and attach to emails or place as a download on your website or blog! Start using yours today!

Target Audience: Buyers

Mailing Frequency: Every 21-30 days

First Time Buyer / Renter Series:


Making the Move this Spring?

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Moving is often a stressful time for both buyers and sellers. Show them you’re a resource they can turn to for helpful hints and expert advice with this powerful new flyer that even allows you to ADD YOUR CONTACT INFORMATION! Download today, scroll to the bottom of the flyer and add your Name, Title and Company and Contact Phone number then save to your desktop for quick access!

Use as a mailer to your sphere, a fair trade for buyers, a download on your website or blog, or share in your social media circles.

Target Audience: First Time Home Buyers & Renters

Mailing Frequency: Every 21-30 days

Fence Sitter Series - Buyers:


Plan Ahead: Save on Your Moving Expenses

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Moving is often a stressful time for both buyers and sellers. Show them you’re a resource they can turn to for helpful hints and expert advice with this powerful new flyer that even allows you to ADD YOUR CONTACT INFORMATION! Download today, scroll to the bottom of the flyer and add your Name, Title and Company and Contact Phone number then save to your desktop for quick access!

Use as a mailer to your sphere, a fair trade for buyers, a download on your website or blog, or share in your social media circles.

Target Audience: Buyers

Mailing Frequency: Every 21-30 days

Fence Sitter Series - Buyers:


Moving Made Easy

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Moving is often a stressful time for both buyers and sellers. Show them you’re a resource they can turn to for helpful hints and expert advice with this powerful new flyer that even allows you to ADD YOUR CONTACT INFORMATION! Download today, scroll to the bottom of the flyer and add your Name, Title and Company and Contact Phone number then save to your desktop for quick access!

Use as a mailer to your sphere, a fair trade for buyers, a download on your website or blog, or share in your social media circles.

Target Audience: Buyers

Mailing Frequency: Every 21-30 days

Fence Sitter Series - Buyers:


Merchandising Review Form

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Having the right collateral piece to help you handle objections often and early is critical in the sales and listing process. This tool is perfect for helping you get listings PRICED RIGHT the first time - and also VERY handy at helping sellers of expired listings to pinpoint exactly where their listing took a wrong turn that resulted in an expiration.
It can help you get in the door - and get the listings you want at the price that fits your market.

Target Audience: Expireds

Mailing Frequency: Every 3-5 days after the listing has expired

"7" Series - Expireds:


How to Help Maintain the Value of Your Home

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For most consumers, their home is their largest financial investment and they are eager to find new ways to ensure that it holds value from year to year. Make sure your name is always top-of-mind by giving them the resources and information they need to always be in the loop in terms of how they can best care for their investment.

Target Audience: Your Sphere of Influence and farm area.

Mailing Frequency: Monthly

Free Offer Templates:


Six Move-Up Mistakes Home Buyers Make

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For many homeowners, today's market is the perfect opportunity to move up into the next size home of their dreams. While they may not get as much for the home they're selling, often times they will be able to get their next home at a significantly lower price. It's a win-win-win!

Target Audience: Homeowners who didn't buy at the top of the market, have been in their homes for 8+ years and have equity.

Mailing Frequency: Every 3-4 weeks.

Move Up Market Templates:


Selling Your Home Should NOT be a Frightening Experience

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There's a lot of scared folks out there wondering if now is a good time to sell, and in some cases, if they can get out from under a mortgage that's too much for them. Take some of the fear factor out of their questions with this handy report.

The Fence Sitter templates for Sellers will help you get in the door and start creating that relationship for consumers interested in selling their home.

Target Audience: Area Homeowners and your Sphere of Influence, especially those neighborhoods where you are starting to see a higher than normal turn over.

Mailing Frequency: Every 3-4 weeks for best results.

Fence Sitter: Seller Templates:


Five Signs it's Time to Hire a Property Manager

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As our market continues to change, many agents have found their niche in the property management end of the business. Use this report to attract the attention of local investment property owners and to spotlight the benefits of hiring a professional property manager! This powerful tool is a great piece to share in person, mail or email to FSBOs in your market and to add to your website as a download in return for an email!

Target Audience: Area Investors

Mailing Frequency: Every 3-4 weeks for best results

Property Management Templates:


Six Pitfalls of Overpricing Your Home

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Handling the price objection is one of the biggest stumbling blocks for agents, especially in a changing market. Let this free report do the talking and get sellers listening when it comes to understanding that the first rule of salability in any market is to price their home right the FIRST time.

Target Audience: Local FSBOs or Fence Sitting Sellers

Mailing Frequency: Every 2-3 weeks

Fence Sitter: Seller Templates:


Five Factors that Cause Properties NOT to Sell

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Use this report as a means to open a line of communication with FSBOs and to spotlight that selling their home themselves is usually more than a Seller bargains for. This powerful tool is a great piece to share in person, mail or email to FSBOs in your market and to add to your website as a download in return for an email!

Use it in conjunction with the FSBO templates as a reason to consider your services as the best option for getting their home sold.

Target Audience: Area FSBOs

Mailing Frequency: Every 2 weeks for best results.

FSBO Templates:


Seller's Security Checklist:
Six Keys for Staying Safe When Showing Your Home

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This is a great tool for planting the seed with FSBOs that showing property can be risky business and that there is more to it than they might think. It spotlights you as a professional, an advocate for safety and someone who cares about the well being of people and their families.

Use it in conjunction with the FSBO templates as a reason to consider your services as the best option for getting their home sold.

Target Audience: Area FSBOs

Mailing Frequency: Every 2 weeks for best results.

FSBO Templates:


Free Consumer Workshops: Goof Proof Tips for Success

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Hosting area Consumer Workshops is a win-win for savvy professionals in today's market. It spotlights you as an area expert, allows you to reach more people at once, opens new doors to expanded networks and—of course—brings you buyer and seller leads! Showcase your ability to teach and inspire—and build your book of business in the process!

Target Audience: Each workshop has a specific demographic: seniors, distressed property owners, first time home buyers.

Mailing Frequency: Two weeks and then again a week before event.

Free Workshop Templates:


Six Tips for Selling Your Home in a Shifting Market

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When the national news is a constant barrage of "market watch" negativity, showcase the positive side of local markets and let homeowners know that sometimes "shifting" can be a benefit to them. Let all those would-be sellers still "holding their breath" and waiting for a change know that you're available to answer their questions and help them make an informed decision.

Target Audience: Current homeowners that have been in their homes at least five to seven years, and your Sphere of Influence.

Mailing Frequency: Every 30 days for best results.

Fence Sitter Templates:


Seven Must Know Facts About Short Sales and Foreclosures

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Thousands of agents per month are training to become distressed property experts and for good reason! With a national average of one in seven homeowners unable to make their mortgage payments, the need for qualified advocates has never been greater. Start reaching out to homeowners in trouble in your market area today with our easy to order, cost-effective direct mail postcards which offer this special free report just for them.

Target Audience: Your Sphere of Influence and farm area. Next, look for communities with high turnover and current foreclosure rate. Our nationwide bank of consumer data is available to aid you.

Mailing Frequency: Every 21-45 days for best results.1

Short Sale and Foreclosure Templates:


For Sale By Owner First Aid

 

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Sometimes working with FSBOs requires a “make a friend first and a sale later” philosophy. Eager for valuable information, they'll turn to you for the help they need when you offer this report. Couple this report with our time-tested, result-producing FSBO direct mail postcards and you've got a winning hand!

Target Audience: Area FSBOs

Mailing Frequency: Every 4-7 days for effective branding as FSBOs and Expireds tend to move quickly.

For Sale By Owner Templates:


Five Keys to Selling Your Home Sooner

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This quick report offers five great ways to improve the marketability of their home and view you as the expert in your area! It's a great postcard to offer to area Expireds who are wondering why their home didn't sell and a great “foot in the door” strategy for helping them know you're a resource they can trust.

Target Audience: Area Expireds

Mailing Frequency: Expireds tend to move quickly so be sure to send every 3-5 days for the first few weeks after they expire and follow up with a phone call!

Expired Listing Templates:


Four Questions You Should Ask Every Buyer

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This is a great report for FSBOs still considering selling on their own. It spotlights the “what they don't know about selling in today's market can hurt them” reality. Use in conjunction with our powerful direct response postcards for FSBOs and you'll brand yourself as the go-to agent for this market niche!

Target Audience: Area FSBOs

Mailing Frequency: Every 4-7 days for effective branding as FSBOs and Expireds tend to move quickly.

For Sale By Owner cards:


BusinessBASE System for Building Your Book of Business

Download Agent Edition
Download Broker Edition

Branding yourself as the agent to turn to in your market area takes consistency, timeliness and the right “touch.” Tap into this one simple system that can keep your career and referral base on track! It leverages the 3-7-27 Law of Prospecting says that in order to truly become top of mind for area customers it takes THREE contacts for them to recognize your name, SEVEN contacts for them to put your name with your business and TWENTY SEVEN to truly become a brand name. This free BusinessBASE solution will help you grow your book of business effectively both in the short term and for career longevity!

Target Audience: Your Sphere of Influence and farm area.

Mailing Frequency: Choose from one of our simple, smart template series to easily and affordably “touch” your clients every 30-45 days.

Sphere of Influence Templates:


Ten Ways to Prospect To and Support Local PTAs

More than just a marketing strategy, this report is for you! Thousands of agents yearly successfully find their “niche” working with local school communities. This free REALTOR report walks you through how to build a powerful referral network in your market by partnering with school PTA and PTSA boards and leveraging this tight-knit group to do great things for area children and educators, all while creating customers for life!

Target Audience: Area Teachers

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Top Ten Checklist for Choosing a REALTOR

There's a lot of competition out there, and consumers are savvier than they've ever been. This is a great checklist to put on your website or offer to consumers who state they want to shop around for an agent. It tells them you're not afraid of the competition and that you're confident that the services you provide will always create the results they're looking for!

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Top Ten Renovations that Reap Returns

Use this report as a collateral piece to share with potential sellers. It's perfect as a download, as a piece you can share at open houses, and a great item of value to offer in your direct mail such as postcards or newsletters.

Target Audience: Sellers

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1 As recommended by the Direct Marketing Association
2 According to the National Association of REALTORS®

    

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