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Door hangers have long been a timely, easy-to-use neighborhood marketing tool. Given their affordability, visibility, and serious track record, they are just what the entrepreneur ordered to get noticed.

As with any direct marketing tool, be sure that your door hangers, are using many of the same powerful components that your postcard marketing campaigns use to ensure your success rate and return on investment. Things like a compelling direct response offer, deadline, stand-out headline - and matching your message to your market segment are always great ways to give your marketing the competitive edge you need to succeed in today's world. If you'd like more ideas, please refer to our 10 Best Practices in Direct Marketing.

If generating new business is your goal, take a look at these six powerful ways to use door hangers in your next marketing campaign:

  • Capture new business in neighborhoods you are already working. Finding new business in areas where you already have a presence is a terrific way to grow the momentum you have in that marketplace while reducing your overall costs.
  • Service call 'leave behinds'. Leave several with service call customers you're already doing business with that have special promotional offers for add-on services.
  • Share what's new. Promote grand openings, new service offers, and monthly/weekly specials.
  • Offer a coupon or discount with a deadline. In a world where people are definitely keeping a more watchful eye on their bottom line, coupons are making an incredible resurgence.
  • Consider a fair trade item. Many businesses offer a fair trade item such as a free report, inspection, consultation - or anything that would be considered an item of value that would prompt consumers to contact you and start the relationship process. It works!
  • Break into a new market. Identify a market or neighborhood that you feel would have consumers that might be a good fit for your product or service, then canvass that neighborhood using your new door hangers and tried-and-true salesmanship.

Don't miss the opportunity to connect with every door in the market you're prospecting. You can upload your own door hanger design, or use one of our convenient, simple-to-edit door hanger templates to get started.

Know that we are here to help if you need us by visiting us online at www.prospectsplus.com or calling our team at 800.287.5710 to get started. Start your door hanger marketing today and begin to drive new customers, calls, and referrals.




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